Brand Identity / 2024
Atlas House
[ Project Details ]
A confident identity for a hospitality brand rooted in place, material, and ritual.
- Client
- Atlas House
- Industry
- Brand Identity
- Services
- Brand strategy, identity design
[ Challenge ]
The brand needed to feel premium without becoming distant or generic.
[ Approach ]
Built a flexible visual language from topographic forms, warm neutrals, and editorial typography.
Created the identity system, packaging direction, digital art direction, and launch toolkit.
[ Outcome ]
A recognizable brand system that scales from signage to social campaigns.
[ Next Project ]
Aurora Objects