A practice, not a studio.

§ Bio

I started designing because I was obsessed with why some brands feel inevitableand others feel assembled. Fifteen years in, that's still the question I'm trying to answer.

I started on the agency side in Kathmandu, moved to New York for five years inside a larger studio, then spent three years in-house at a fintech learning what it takes to actually run a brand day-to-day. I went independent in 2026 because the work I was most proud of always happened when clients and designers could talk directly — without a slide deck in between.

Today I work with three to four clients a quarter, remote, from a small room in Patan with good light and too many books. If what you're building needs more than a logo, I'd like to hear about it.