Journal — notes from the practice
Things I'm writing.
Short essays on branding, typography, and running a small, opinionated design practice. New pieces every few weeks.
Mar 14, 20256 minThe case against mood boards
Mood boards are a vocabulary problem dressed up as a design tool. Here's what I reach for instead.
Read the essay
Jan 22, 20258 minHow to brief a designer (that you're paying a lot)
A short, honest guide for founders on how to get the best work out of the studio they just hired.
Read the essay