01Brand Identity
Kaia Studio
A ceramics label reframed as an art practice.
Portfolio — Vol. 07 · 2026
Available — Q3
Identitiesbuilt on psychology,strategy, and craft.
I'm Prajesh Shakya, an independent brand identity designer working with founders who want meaningful, strategic design — not decoration. My practice sits between positioning, typography, and art direction.
Selected clients
Kaia Studio · North Bank · Orbit Coffee · Atelier Mora · Meridian
Kaia Studio
North Bank
Orbit Coffee
Atelier Mora
Meridian
Format Books
Field Notes Hotel
Loom & Line
Parallel
Concrete Club
Kaia Studio
North Bank
Orbit Coffee
Atelier Mora
Meridian
Format Books
Field Notes Hotel
Loom & Line
Parallel
Concrete Club
§ 02 — Positioning
I design identities for founders who know the brand is the product — not the wrapper around it.
Strategy, typography, and art direction, in that order. A small practice by design: three to four clients a quarter, each given the attention a studio of ten couldn't. Most of the work is in the thinking; the visual system is the evidence of it.
§ 01 — Selected Work
A few things worth sharing.
2025
§ 03 — Services
What I do.
Three offerings, deliberately narrow. Every engagement starts the same way: with a conversation, not a deck.
A complete visual system built from positioning out. For founders launching something new, or established teams that have outgrown their first brand.
- Positioning & voice
- Logo & wordmark
- Typographic system
- Color & art direction
- Brand guidelines
§ 04 — Process
How the work gets made.
A deliberately slow, deliberately human process. Typical engagement: 10–14 weeks, end to end.
- 01
Listen
Two weeks of interviews, audits, and conversations with the people closest to the work. Strategy is downstream of listening well.
- 02
Position
A written brief that names the audience, the promise, and the tension the brand is willing to hold. Everything visual begins here.
- 03
Design
Two to three directions, each a complete world — not a mood. We pick one together and refine until it's the answer, not an option.
- 04
Build
Guidelines, templates, and the first round of live applications. You leave with a system your team can actually operate.
- 05
Hand off
A 30-day support window after launch. We're in the room for the first campaigns, the first hires, the first awkward edge cases.
§ 05 — In their words
What clients say.
Prajesh doesn't design logos. He designs businesses, and the identity is the part you can see. Our work sells at a different price point now — and we didn't change anything else.
We interviewed eight studios. Prajesh was the only one who came back with a positioning document before showing a single visual. That's the reason we hired him, and the reason the work landed.
Strategic, calm, and fast without ever feeling rushed. He cared more about our shelf performance than we did — and the numbers showed it.
We look the size we want to be now. That's the whole game when you're a small studio.