Brand Identity · 2024

Atelier Mora

An architecture studio that builds in public.

Client: Atelier Mora
Year: 2024
Category: Brand Identity
Services: Identity System · Editorial Design · Templates

§ Overview

Atelier Mora is a three-person studio doing work that punches well above its weight. They needed an identity that could stand next to the firms they were competing with on RFPs.

01 / Problem

Three award-winning projects, no brand system. Proposals were being built from scratch each time. New RFPs were being lost at the shortlist stage on 'fit.'

02 / Approach

We treated the identity as infrastructure, not decoration. Every template — proposal, project brief, site hoarding, interview deck — got rebuilt on a shared grid.

03 / Solution

A quiet wordmark. A modular document system. A photography direction that shows the process, not just the finish. The studio now looks the size it deserves to look.

04 / Outcome

Shortlist hit-rate doubled. Won their first institutional commission six months after launch.

Visual gallery.

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