Packaging · 2024
Orbit Coffee
Specialty coffee for people who don't call it specialty.
- Client
- Orbit Coffee Co.
- Year
- 2024
- Category
- Packaging
- Services
- Packaging · Naming · Art Direction
§ Overview
Orbit spent a decade supplying cafés. Retail meant shelf competition — and shelves are unkind to wholesale-minded design.
01 / Problem
Their existing bags worked in cafés because baristas explained them. On shelves, they vanished. Blend names were poetic but illegible at arm's length. Repeat purchase was soft.
02 / Approach
We studied shelf behavior in three markets. The pattern: people buy what they can describe to themselves in under four seconds. We rebuilt the packaging around a one-line promise — the flavor, not the farm.
03 / Solution
A flat, typographic system where the blend name is the hero. A color-coded roast scale on the side gusset, readable from the end-cap. Farm and origin info moved to a QR-linked story page — where the people who care can actually dig in.
04 / Outcome
Retail sell-through up 74%. Added to two national grocery chains. Sell-in conversations with new accounts shortened from 6 weeks to 10 days.
Visual gallery.
4 frames
